Ice Cold…
I was at the Braves game today and as I was walking back to my car there were guys selling beverages out of coolers along the sidewalks to the parking lots. Each of them was tempting passers-by with a product they claimed to be ice cold. Now, many liquids have freezing points well below that of water, so it is possible to have certain beverages at or below 32°F. But these merchants were peddling bottled water. The announcement “Ice Cold Water!” was simply ridiculous.



I’m always annoyed by the comercial claims that something is more x-like than x itself. “our dishwashing soap smells more like lemons than a real lemon”. yeah right.